The price of beauty | Shirley Conlon Organics | Organics Skin Care Dubai

The Price of Beauty

The Price of Beauty: is your product worth the price tag?

The real beauty in this world costs nothing. Love, a smile, a hug, a compliment, our time –they don’t cost, and yet their value is priceless. But what about the beauty you pay for? Is the price justifiable and what exactly are you getting?

I am going to reveal some industry secrets so you can understand what is in your product and whether it’s worth the price you pay!

To comply with cosmetic standards, ingredients must be listed in descending order, starting with the largest percentage down to the smallest, in a universal language known as INCI (international nomenclature of cosmetic ingredients). Any ingredient below 1% can be listed in any order. Active ingredients are usually at the end of the list, as smaller percentages are needed, followed by essential oils and their allergens. Watch out as some preservatives can actually be listed simply as ‘perfume’ or ‘fragrance’- hiding a multitude of chemicals!

The majority of your product will be the first half of the ingredients, with the bulk being the first 3 (depending on how long that list is!) and often only the first one, with others appearing purely for a label claim.

Although beautiful, some oils are more abundant than others and therefore cheaper (think safflower, sunflower, grapeseed, orange, lemon), whilst other ingredients are less abundant and more costly to produce (think rosehip, argan, prickly pear, jojoba, rose, frankincense, neroli, jasmine).

The price of beauty | Shirley Conlon Organics | Organics Skin Care Dubai

If your ingredients start with the more expensive botanicals and end with some of the more expensive essential oils, listing also some extracts, antioxidants or vitamins, then it’s worth paying a premium, however if your ingredients are mostly the more abundant botanicals and cheaper essential oils, then the price should also reflect this.